About us

PARTNERS & BOARD MEMBERS

MOHAMMED A. JAWA

Founder, Partner & Board Member

PRINCE ABDULLAH BIN NAIF AL-SAUD

Co-Founder, Partner & Board Member

MILAD S. NASSEREDDINE

(CEO) & Board Member

GHIATH REFAI

Independent Board Member

PARTNERS
& BOARD MEMBERS

Our path

All led back to a simple formula: Simplify it, determine it, enjoy it, make it right and it will certainly fall into place. Our formula is to factor in the core values, create the idea with a sole focus on our people, guests, and product. Quality and service are our driving force, a team sharing the same passion, a direction driven by determination, speed and true results.